Unclear and inconsistent communication directly impacts your profit margin
If you sound like everyone else, you become invisible.
I've seen B2B companies terrified of having an opinion.
I'm sure you have too. Instead of trying to stand out, they play defense. I've seen them hire agencies that talk in circles instead of producing original content. Their positioning statements say nothing. And worst of all, every idea their team comes up is "tweaked" until nobody could possibly be offended or interested.
The result of that kind of approach to marketing is spending a fortune on communications that do zero heavy lifting for the business. The company's market has no idea what they do best, their sales cycle drags out because prospects are confused or have no clue what to do next, and their smartest people are exhausted from arguing over words that end up sounding like oatmeal feels.
Playing it safe in your messaging is the most expensive mistake you can make. And it has very little ROI.
I work with leaders and organizations who are tired of hiding behind corporate fluff and jargon. We work together to define what your company stands for, align how everyone on your teams (internal and external) talks about the problems you solve, and we make sure your audience hears you loud and clear. Let's make sure you stand out.
“Our content wasn't performing well and we knew our messaging was off. Treasa collaborated with multiple departments to create consistent messaging. She then developed a content strategy our entire team is excited about working.”
How we can work together
You may need help setting the direction, getting things done, or both. We'll decide on responsibilities and how I'll collaborate with your team and outside partners when we kick off the project.Executive Communications
Do you need to be more visible? In my experience, knowing that is the easy part. Figuring out what to say and finding time to write keeps it on the back burner. That's where I come in. We talk through your experiences, what matters to the people you want to reach, and where it makes sense for you to show up. From there, I can support you, your writer, or handle the ghostwriting for you so you can build a presence that sounds like you and represents the company you lead.
Marketing and Content Strategy
What your company wants to accomplish and what your audience cares about might seem like opposing forces, but they're actually two sides of the same coin. As a strategic consultant, I use research, analysis, and experience to connect the two. The result is messaging, brand voice, and content strategies that give your audience a reason to choose you over your competitors, while helping your team and your business reach its goals.
Consulting and Fractional Leadership
Sometimes you need someone to talk through a decision with. Other times, you need someone to take responsibility and see it through. I can do either. As a consultant, I help you assess what’s happening and decide how to move forward. As a fractional communications leader, I stay involved, guiding decisions, coordinating your team and outside partners, and keeping communications tied to what the business needs to accomplish.
Content: Written, Video, Audio
Once you know what needs to be said, someone has to turn it into something people can read, watch, or listen to. Let me help. I can take care of the writing, video customer stories and case studies, explainer videos, and other media, drawing on research and conversations with your in-house experts and clients. I help make what you need to share understandable to the people you want to reach.
What clients brought me in to do
Get a growing company telling the same story.
B2B SaaS | Brand voice and communications strategy
As this software company grew, messaging went from fairly consistent to all over the place. Departments were sharing different information, and both the employees and the customers were frustrated and confused. I talked with the internal teams, looked at the audiences’ needs, and reviewed their content to understand where things were coming apart. The result was a shared brand voice, easy-to-use communication templates, and trainings that helped the teams communicate consistently. They were also able to spend less time producing and reviewing content and more time making sure they were reaching the right audience.
Read the case studyHelp a founder share what he’d learned.
B2B thought leadership | Strategy and book development
This founder wanted to help other leaders by sharing what he’d learned from running and growing a successful company. We built a thought leadership strategy around a book he wanted to write, then used its research, stories, and practical advice to develop material for social content, interviews, and media appearances. The book served as a starting point to build his personal brand.
Read the case studyMake the messaging fit the market.
B2B telecom | Messaging and brand voice strategy
A U.S. telecom company’s communications weren’t connecting with customers in the UK and Germany, so regional teams were rewriting the materials themselves. That created more problems than it solved. I used research and analysis to revise the messaging and brand voice, including guidance and customizations for each market. That allowed teams to adapt communications for their audiences without starting over every time, and localization and approvals are now faster.
Read the case study
“Working with Treasa Edmond has been such a positive experience. She’s an excellent writer, but what really sets her apart is her ability to understand complex, research-driven content and turn data and insights into a clear, compelling story. That’s a skill not every writer has, and it made her an especially valuable partner on our research report. She’s also incredibly professional and reliable.”
What it’s like to work with me
I care about the people I work with and what happens to their businesses. That’s why I don’t take on every inquiry that comes across my desk. Before either of us commits, I want to know that I can genuinely help and that we can give the project the best possible chance of success.
The discovery call
You tell me what’s happening in your business, what you want to accomplish, and the problems you need solved. Expect questions. I want to understand the situation before talking about solutions, and you need a chance to see if I’m someone you trust. By the end of that conversation, we’ll decide together whether we’re a fit, what role I should play (advising, leading, producing, or a combination) and what you want me to do.
The proposal and agreement
Once we agree on the scope, I put together a detailed proposal outlining the work, the timeline, and the investment. Then, for larger projects, we get on a call to go over it line by line. I want to make sure every question is answered and that we’re in complete agreement before anything is signed or scheduled.
Project kickoff
This is where we set up the working relationship. I’ll manage the details, but it’s helpful for both of us to know upfront where your input is important and who has final approval. We’ll establish communication channels, gather necessary background materials, and outline milestone reviews so there are no surprises for either of us.
The project: research, collaboration, and development
Every project comes with its own needed research. Depending on the goals, that might mean in-depth interviews with leadership and key team members, audience research, a deep dive into your existing communications, or competitive analysis.
From there, we build. For executive communications, that's focused conversations to pull out your thinking, followed by collaborative drafts where we refine the nuance until it sounds like you. For messaging and brand voice, it means testing language with your team so the final framework is something people will use and own. I'll ask you to question an interpretation, correct a detail, or tell me when something doesn’t feel right. That back-and-forth is what makes the project successful.
Handoff and implementation
A strategy or messaging framework is useless if you never use it. When the development phase wraps up, I don’t send over files and disappear. You get the strategy documents and a practical implementation guide covering next steps, how to measure results, and when to review and make changes. Depending on the project, handoff also includes team workshops, voice guides, templates, and walk-throughs with the internal staff or outside partners who have to put it into practice. My goal is that everyone knows what to do the next morning.
What comes next
Finishing a project doesn’t mean the relationship ends. Many clients want ongoing executive ghostwriting, fractional communications leadership, or additional consulting as the business grows. If you need continued support, we can build that into an ongoing partnership. If your team is ready to run with it independently, you have everything you need to move forward and I'll be cheering you on.
“Our startup, like many, runs on a lean budget. Investing in additional marketing staff was planned, but we needed content management sooner than expected. Treasa set up processes, managed a team of freelancers and kept us going until we were ready to hire full-time staff.”
Who you’re working with
I’m Treasa Edmond, a strategic communications consultant, executive ghostwriter, and fractional communications and content leader.
My clients have included B2B technology and cybersecurity companies, higher education institutions, and founders who wanted to turn what they’d learned into something other people could use. I’ve helped leaders write books, made complex research understandable, and helped siloed teams figure out how to communicate as one company.
When you hire Edmond Communications, you get me. We’ll talk directly about the decisions that matter, and I’ll take responsibility for the role we’ve agreed on. You should know who’s responsible for your communications, and be able to have a conversation with that person.
“If you need content written that you'd swear you wrote yourself, then hire this ghostwriter. Her ability to write in my voice is uncanny. My wife even thought I was lying about someone else writing for me!”